We worked on a lovely Mothers Day campaign for Myer this year celebrating all mothers for being unique and special. Myer asked us to craft 26 names including Emma, Jasmine and Li with our hand embroidery as well as our own beautiful mother's name Filomena, which starred in the campaign. The embroidered names and full alphabet were then used across print, web and broadcast with Flutter creating a wonderful animated spot based on our intricate stitching.
Here is a making of video. We answer a few questions about the campaign and what Mothers day means to us on the Myer blog.